Strengths:
- Personal project – Fetch began as a personal project, therefor I have a strong sense of motivation to see the project through to completion to a high standard.
- Visual Style – Fetch has a strong, defined visual style, reminiscent of 1960's era hannah barbera cartoons, but with a fresh, modern twist, making it appealing to both older audiences, familiar with older generation cartoons, and to a younger, new generation of cartoon fans.
Weaknesses:
- Hiring external staff – Relying on other people to work on my personal, 'pet project', may lead to overprotectiveness on my part, resulting in an unwillingness to compromise or allow changes to Fetch's design or story. I'll have to make a personal decision to know when to step back and allow input from external sources for the good of the project.
Opportunities:
- Film and animation festivals - such as Animex or Annecy, as well as internet viral marketing through video and social networking sites like Youtube or Twitter could be used to gain Fetch much needed attention from the public and media. Such attention could lead to award short listings, or even Fetch being picked up for further development by an established company.
Threats:
- The current state of Britain's economy - as well as the recent government funding cuts to Britain's art and animation industry. Staff shortage, due to leaving for other projects and/or illness / other commitments.
- Technical difficulties - i.e. data/animation loss, equipment failure. Adequate back and technical support facilities will have to be implemented.
